Use the Madrid Proximity Strategically
The 30-minute Madrid-Toledo train is the destination's single biggest competitive advantage and many couples don't fully leverage it. Use it for guest logistics (no long airport transfers) and for itinerary depth (welcome dinner in Madrid, wedding in Toledo, post-wedding brunch back in Madrid).
Some couples extend the wedding weekend to include 1-2 nights of Madrid hosting before or after the wedding itself; guests get two cities for one trip. Communicate this explicitly in the website so guests can plan their flights accordingly.